Labo JJ Micheli - Belgium
- Jean Jacques Micheli -
Owner fine art photo lab
Labo J.J. Micheli - Brussels - BELGIUM
Looking for something new to help grow his business, he was one of the first to install a ChromaLuxe workflow system when the product became available in Europe.
"Clients need to feel the WOW-effect"
Jean-Jacques says: “It was like an oxygen bubble in a stagnant market. Our business was struggling as the classic professional photography market declined. ChromaLuxe was like a breath of fresh air to our business, which has grown rapidly since we introduced their products. Well over half of our production is now sublimated ChromaLuxe aluminum prints.”
“As it was a new product in Europe, artists and photographers were keen to try it. With its high quality, vibrancy and luminosity it competes with the acrylic Diasec prints, which had previously been the market standard. ChromaLuxe has none of the disadvantages of acrylic face-mount prints which attract dust, are easily scratched, heavy and too reflective.”
Labo JJ. Micheli has become one of the leading fine art printers in Europe, setting new standards in quality and performance. They currently print up to 48 x 72 inch (1m20 x 1m80). They offer a wide range of solutions, like photo framing, scanning, cutting, retouching, installation, and much more.